Broadcaster ITV announces scrapping of ITV Hub with replacement ITVX offering subscription or advertisement models. British broadcaster ITV announced earlier this week (03/03/22) that the company is scrapping its current ITV Hub model in favour of ITVX, the UK’s first integrated advertising and subscription funded platform. ITVX is set to launch with around 15,000 hours…… Continue reading ITV’s ITX is going to change how we watch TV