Disney+ is set to beat Netflix as the largest streaming platform. Disney is expected to become the largest by 2024 despite launching in 2019.
The Walt Disney Company’s subscription service Disney+ set to take the crown from Netflix as the largest streaming platform. This follows an explosive growth for Disney+ since its launch 16 months prior.
The Walt Disney Company announced earlier this month that the platform had amassed 100 million global subscribers. Comparably, this took Netflix a decade to achieve. As Disney continues growing in audiences, it is predicted to beat Netflix’s current leadership in 2024.
Disney’s platform hosts exclusive content from their intellectual properties including Star Wars‘ The Mandalorian, and Marvel’s WandaVision. This has seen audiences flock to the site in order to watch films and movies exclusive to their platform.
Disney+ hosts content from Pixar, Marvel, Star Wars, National Geographic, and most recently Star. The site introduced new age-restricted content Star as a way of incorporating their ownership of Fox and Hulu.
Disney’s Focus on Quality
While the platform has grown from the coronavirus pandemic, its viewership on the site has no doubt surpassed expectations. As Richard Broughton, an analyst at Ampere Analysis said in an interview with The Guardian, “it is about quality over quantity,
“[Netflix has] volume, Disney relies on the quality of its brands. It has shows and films that people, fans, feel they must watch.”
As Broughton explains, the catalogue of Disney’s platform is far slimmer than that of its competitors. Moreover, in January 2021, the House of Mouse hosted 4,500 hours of content, while Netflix and Amazon surpassed that with ease: hosting 40,000 and 50,000 respectively.
In addition, smaller fish in this competitive pond BritBox hosts 10,000 hours. To clarify, with BritBox focussing solely on British content from territorial programmers, it highlights just how thin Disney’s library currently is.
To conclude, one thing is for certain and that the next few years will be very competitive. Netflix announced exclusive content lined up for every week in 2021. Meanwhile, Disney is to launch its new show Falcon and the Winter Soldier on 19 March 2021 which will link more of Marvel’s intellectual properties together after Avengers: Endgame. They are aiming that this will attract more viewers while cinemas remain closed.
The challenge now won’t be gaining viewers, it’ll be retaining them with competitive prices.
How much does Netflix cost per month?
Subscriptions with Netflix begin at £5.99, however, for HD streaming, prices begin at £9.99
How much is a Disney subscription?
Subscriptions with Disney begin at £7.99